Did Nike Hit the Fairway or Slice into the Rough with their New Tiger Woods Spot?

Did you get a good look at that? I mean a really good look, take a minute to re-watch a couple of times in 1080p full screen.

What is the message that Nike is trying to convey with this spot? Nike, is true to their word, unlike other sponsors including Accenture, Gillette, and AT&T that said they would stay faithful to Woods and then abandoned ship. Nike isn't happy that Tiger went around sleeping with a bunch of women other than his wife, but in the end, they stood by Tiger, however they want him to face the music. Or perhaps the message is "Tiger, we aren't mad, we are just Disappointed" 

The reason that Nike decided to stand by Tiger is interesting, it could be because they had a contract, and Nike decided to honour it. Perhaps it's because they didn't want the image that they would abandon Tiger, or because they were in hot water themselves with accusations of using child labourers. Whatever the reason, this new spot is generating a lot of conversation around the water cooler, Twitter, and blogosphere.

Everything in this advertisement has been very purposefully calculated, the timing of the blinks, the way the camera moves, Tiger's late father Earl questioning him, how one part of Tiger's Collar is a little more centered than the other. It has been very calculated, and executed in a way that makes you stop and think. It's everything from thought provoking, to creepy, to moving.
 

Great Ad from Burger King

I saw this commercial for the first time over the weekend and all I could think was "Wow, that's _really_ gutsy". So would I try the new BK Breakfast Sandwich? Sure I'd give it a try, but just as a Tim's Bagel B.E.L.T. is good, it feels like your cheating on McDonald's.
Filed under  //   Advertising   Burger King   McDonalds  
 

Office Muzik - A Clockwork Mashup

 

How do You Know You've Made it as a Company?

It's one thing to own a logo, everyone knows what the Coca-Cola, Disney, and London Underground logos look like. Some companies make slogans famous, sometimes as short as one word like 7-Up and "Un-Cola". It takes a truly remarkable company to claim ownership to a single letter however, and not just on the stock market.

There are a few examples of this, if you think of anymore please put it up in the comments;
  1. Apple. They have claimed the letter "i" as their own. iMac, iPod, iPhone, etc. This has done wonders for Apple of the last decade as they have continued to reinvent themselves, but its also lead to an onslaught of jokes, i.e. the iTampon.
  2. Google. Any thing "G" is Google, but  - G-maps, G-mail, G-Chat, but it seems to only work for a few things "G-Buzz" doesn't quite have the same ring to it does it?
  3. McDonalds. Technically its two letters, but its also been the butt end of a few jokes, some of which have turned out to have cultural meaning. McJob
What other brands out there can fully stake a claim to a single letter?
Filed under  //   apple   corporate giants   google   mcdonalds  
 

Poor Salty

 

Not only is the poor guy unable to meet women on the internet.. he is forced to us IE6.

 

Testing Posterous 123

Ok here is the first test post of posterous...

About

I'm a social media junkie who works with residence life, and the department of varsity athletics at Acadia University. I'm also a business student that loves advertising in my spare time.

TwitterTumblrmetaweblog