I saw this commercial for the first time over the weekend and all I could think was "Wow, that's _really_ gutsy". So would I try the new BK Breakfast Sandwich? Sure I'd give it a try, but just as a Tim's Bagel B.E.L.T. is good, it feels like your cheating on McDonald's.
I'm a social media junkie who works with residence life, and the department of varsity athletics at Acadia University. I'm also a business student that loves advertising in my spare time.